Our brand & recipe refresh

Crafted ✨Without✨ Compromise

You might have noticed that things look a little different here at White Rabbit, so let us reintroduce ourselves.

Our new, improved & tastier recipes and refreshed look & feel is the culmination of over 10 year’s work crafting delicious gluten free Italian food that doesn’t compromise on taste. Carefully considered and designed with and for our community. And now we can finally share it…

In the words of our Co-founder & CEO, Nick, ‘with our latest iteration of Italian recipes, alongside investment into bespoke technology in our bakery… we've closed the taste and quality gap to parent category’.

Introducing, White Rabbit 2.0