Meet the best new addition

to the freezer aisle

Founders of White Rabbit standing outside their original pub in Oxford.

A little bit about us

White Rabbit was founded on the belief that no one should have to compromise on good food. With an Italian chef as co-founder, we’ve used traditional family recipes and the very best ingredients to create gluten free dishes inspired by Italian classics. We’ve even built our own bespoke gluten free bakery to deliver on our promise to you. Our food is made without gluten, but always with love.

NO COMPROMISE.

Our Mission

Our values

Food obsessed

We craft delicious gluten free Italian food from high quality ingredients

Community led

Our growth is driven both for and by you

Disruptors

A team of true innovators

Restaurant quality from
our table to yours

We’re passionate that everyone should be able to enjoy compromise free Italian food, whether that’s at home or in a restaurant. So, we’ve created an award-winning food service range to ensure that top quality gluten free options are available across the country.

Featured products

Check out the full range