White Rabbit was born while our founders were working at The White Rabbit Pub in Oxford.

It was in the pub kitchen, where we started to develop our famous, gluten-free pizza bases. 5 years on, Teo has worked hard to develop our bases to what they are today.

The world of foodservice is what enabled us to come up with the whole concept, so we know how important it is!

We since moved out of the pub’s kitchen, and into our own purpose-built bakery in Oxford. Making everything in the UK, enabling us to be right on your doorstep…


Our gluten free bases are market leading – winners of Great Taste (2019) and Free From Awards (2019).

Teo and the bakery team use top quality ingredients, and a finely tuned bakery process, to ensure the perfect base every time.

We’re one of the only gluten free bases to have an artisanal raised crust and a sourdough blend – giving us a depth of flavour and bite that is often lacking in other gluten free bases.

The Details

  • Bases delivered as seen, part baked and individually wrapped
  • Bases can be cooked in minutes which makes them the perfect solution for busy Out of Home outlets
  • Available in 10” and 12” sizes
  • 15 units in a case
  • All bases are available Frozen


If so, we would love to hear from you. For any queries or marketing support, please get in touch:  annie@whiterabbitpizza.co.uk

Our Awards

Find our pizzas at these well-known stores