White Rabbit was born while our founders worked at The White Rabbit Pub in Oxford.

In the pub kitchen, we started to develop our famous, gluten-free pizza bases. 5 years on, Teo has worked hard to develop our bases into what they are today.

The world of foodservice enabled us to come up with our business, so we know how important it is!

We have since moved out of the pub’s kitchen, and into our own purpose-built bakery in Oxford. Making everything in the UK, enabling us to be right on your doorstep…


Our gluten free bases are market leading – winners of Free From Awards (2022 & 2019) and Great Taste (2022 & 2019). 

Teo and the bakery team use top quality ingredients, and a finely tuned bakery process, to ensure the perfect base every time.

We’re one of the only gluten free bases to have an artisanal raised crust and a sourdough blend – giving us a depth of flavour and bite that is often lacking in other gluten free bases.

The Details

  • Bases delivered as seen, part baked and individually wrapped
  • Bases can be cooked in minutes which makes them the perfect solution for busy Out of Home outlets
  • Available in 10” and 12” sizes
  • 15 units in a case – please enquire for MOQs
  • All bases are available Frozen


If so, we would love to hear from you. For any queries or marketing support, please get in touch: olivia@whiterabbitpizza.co.uk


Customer – Independent Pub: 

“White Rabbit make without doubt the best quality gluten free pizza bases that money can buy.

We now have regulars who return again and again just because we offer our pizzas on their bases – we even have to explain to customers that their pizzas really are gluten free as they cannot believe that the bases are so good compared to what they have been used to!

Our gluten free offering has now become a major USP for us and continues to drive more customers through the doors.” 

Our Awards

Find our food at these well-known stores