See what's going on
in our world
Latest News and Events


Our brand new photography! *GUEST BLOG*

Hopefully by now you’ll have seen our lovely new pizza boxes and the delicious pizza photographs on the front of every pack! We thought this week it would be great to talk a little more about how this came together. We’re so excited to share a guest blog post from Steven, our photographer and creative […]

Read more

Our new packaging and pizzas!

We know from speaking to you everyday that you share our concern for reducing your environmental impact. As of today we’ve switched the plastic film around our pizzas to one made with at least 40% sugarcane. It feels exactly like “traditional” plastic and keeps the pizzas just as fresh. By making this switch, we’ll save […]

Read more

Our Midcounties Co-op launch!

We’re very excited to announce that we’ve now launched in a number of Mid-counties Co-op stores, with the full list of stores below. Make sure to pick us up in your local store soon (and don’t be shy in sending us a snap on IG/Facebook to celebrate!) Bampton (OX18 2JH) Bicton Heath (SY3 5AD) *NEW* Bourton (GL54 […]

Read more

New Year, New Us…

Happy New Year to all of you! We have exciting news: White Rabbit is going meat-free ???? Trying to shake up a space that is dominated by big, established players without the budget for any significant data or market insight (cue violin music) means that real, engaging interactions with you guys are the best way […]

Read more

White Rabbit’s road trip to Booths

In order to support Our First promotion in Booths… …we decided to head to the north and sample our delicious pizzas in three of their stores. Over the past 2 days, we handed more than 600 samples of our Vegan Gardener, Smokin Vegan and Mozzarella Master. We were particularly overwhelmed at Booths Media City, where […]

Read more


The busiest show we have ever attended! We are absolutely thrilled to share with you that this summer at the Allergy and Free From Fair we could not catch our breath from cooking our pizzas and handling samples all day. All exhibitors offered phenomenal food and the stands looked outstanding. That’s why we were so […]

Read more

Braised Tofu Pizza: Smoked Tofu & Pesto (Recipe)

Ingredients ‘White Rabbit Pizza’ Gluten Free Base (buy on Ocado) For the tomato sauce: 70g Tomato paste 1/2 tsp Oregano 1/2 tsp basil 1 tbsp Extra virgin olive oil a dash of hot water For the Tofu: 100g firm tofu (cut in small cubes) 1/2 tsp Smoked Paprika a sprinkle of salt & Black Pepper […]

Read more

Our delicious Mozzarisella

Pizza is all about cheese… …that’s why we are sourcing the best vegan cheese on the market made from brown rice. Teo recently returned to Italy to meet the two families behind our amazing MozzaRisella vegan cheese. Created from whole rice, grown and sprouted in Italy, Teo spent the day following the entire process from […]

Read more


Pizza is about sharing! That’s why over the weekend we sampled our vegan range to more than 400 Wholefoods customers. We were completely overwhelmed by the positive feedback and flattering comments. We welcomed absolutely everyone to try our pizzas – whether you are vegan, vegetarian, coeliac, gluten-free or simply curious about this lifestyle, our pizzas […]

Read more

Introducing The Flawless Focaccia!

If you’re a fan of focaccia but avoiding gluten or searching for new vegan inspiration, look no further than our latest addition! Fresh out of their Artisan Bakehouse, Co-Founders, Nick and Italian pizza maestro, Matteo, are proud to introduce The Flawless Focaccia. Beautifully thin and crispy, with the perfect rise to the crust, Matteo has […]

Read more

Our Awards

Find our pizzas at these well-known stores


Follow the White Rabbit